For businesses

Make the value of your business unmistakable.

I create brand identities, websites and online stores for businesses with something genuinely valuable to express — whether your current brand has fallen behind or you’re building something new.

Strategy, creative direction and implementation come together as one piece of work. The result is made to be desired, understood and used — not simply admired at launch.

Sometimes your business has moved on. Sometimes you’re building something new.

Perhaps your product is better, your reputation is stronger or your ambition has grown, but your identity still belongs to an earlier version. Your website explains the facts without conveying the value. Different parts have accumulated over time and no longer feel as though they come from the same place.

Or perhaps the venture is new, but the experience, audience and expectations behind it are not. Beginning with a placeholder would mean rebuilding the foundation just as the business begins to prove itself.

The circumstances are different. The need is similar — to make something valuable visible, coherent and convincing to someone encountering it for the first time.

Nothing needs to be invented for effect. I’ll find what’s already distinctive, then decide how it should be expressed across the identity and digital experience.

Point of view

The thinking is what makes it beautiful.

You may arrive because you want a beautiful brand or website. Good. The finished work should create desire, confidence and pride.

But it’ll only remain useful if the decisions beneath it are clear. Before I design, I establish what people need to recognise, what the business should be known for and what the experience must allow them to do.

From there, language, typography, colour, imagery, structure and interaction can reinforce the same idea. Beauty stops being decoration. It becomes part of how the business is understood, trusted and chosen.

Ways to work together.

Most projects begin through one of three routes. They’re starting points, not rigid packages. You don’t need to know which is right before you get in touch. I’ll look at what’s already working and recommend the right way forward.

Brand identity

For a new business that needs a distinctive foundation, or an established one whose identity no longer reflects its value.

I find the central direction and shape it into a coherent visual identity, with practical guidance and enough range to work beyond the presentation.

Brand + Website

For a business whose identity and primary digital experience need to be created or changed together.

I develop the brand foundation, identity and website as one connected piece of work. The site is planned around what the business needs to communicate and what customers need to understand or do — not around a predetermined set of pages.

Brand + Online store

For a product business whose brand, merchandising and buying experience need to operate as one system.

I bring identity and commerce together around the product, customer journey and realities of running the business. The store should help people recognise the value of what they're buying, and make the business easier to operate.

Already have a strong foundation?

I also design and build websites and online stores for businesses with a clear, established identity. I’ll assess what's already there and recommend whether to retain it, refine it or consider the brand and digital experience together.

Need a more focused starting point?

If a complete transformation isn’t the right next step, I may recommend a paid direction, diagnostic or website blueprint first. It creates a useful decision and route forward in its own right — not a miniature identity or website with the important parts removed.

If focused work will do the job, I’ll say so.

Enquire

Selected work

Something valuable, newly visible.

View work

Holden Clough

A century-old garden nursery with far more character than its existing expression revealed.

Direction

View work

Pots & Pithoi

An extraordinary product, obscured by a brand and online store that had fallen behind it.

Direction

View work

Finch Bakery

A cult bakery growing quickly, with a brand experience that needed to keep pace.

Identity

View work

Davina Biggins

A meticulous, highly personal travel service whose identity and website didn’t yet communicate its intelligence or care.

Direction

Client work

“Thank you so much for the remarkable transformation you have created for Pots & Pithoi. You listened to our requirements from the beginning, and delivered so much more than we expected.”

David Dodd · Pots & Pithoi

Process

Clarity. Direction. Expression.

Each stage has a clear point of agreement. You stay closely involved in the decisions that need your knowledge, without having to manage the creative process.

Clarity

See what’s really there

I listen, question and look closely at your business, audience and ambitions. Together, we establish what’s already valuable, what’s become unclear and what the work needs to make possible.

Direction

Decide what should lead

I find the central idea and develop the strategic and creative direction around it. I present the route I believe in and explain why. The exploration happens behind the scenes — you aren't handed several half-resolved options and asked to direct the work yourself.

Expression

Shape the complete experience

I carry the direction through every agreed part of the identity, website or store — how it looks, what it says and how it works. The result is refined, tested and ready to use.

Working together

Direct, considered and collaborative.

You’ll work directly with me throughout. I use meetings when conversation will improve the work, and clear asynchronous communication when focus matters more.

I’ll lead the creative direction, explain the reasoning and keep the project moving. In return, I need the context and content the work requires, timely consolidated feedback and one person able to make the final decision.

This suits businesses and founders who want specialist judgment alongside thoughtful collaboration. You don’t need to arrive with a perfect brief. Part of my role is working out what the brief should be.

“It's like you crawled inside my brain and encapsulated everything I've wanted us to communicate as a brand.”

Adam Scott · Portabello

Good to know.

Do we need a new brand before you can design our website?

Not automatically. If your existing identity is clear, distinctive and capable of supporting the next stage, I can work with it. If it’s preventing the website from doing its job, I’ll explain why and recommend the right way forward.

Can we begin with something smaller?

Sometimes. A direction, diagnostic or blueprint can be the right outcome when the larger implementation isn’t yet necessary. I won’t disguise an incomplete identity or website as a smaller package, but I’ll tell you when focused work can create meaningful progress on its own.

What happens after I get in touch?

I’ll read your enquiry personally. If I think I can help, I’ll send my Working Together guide, which explains the process, current fees and what each route can include. We can then arrange a short conversation before I prepare a recommendation and proposal.

Person with short blonde hair and glasses wearing a black sweater, resting their chin on their hand and looking at the camera. Portrait of Jack Watkins.

Tell me what you’re building, or what’s changed.

Perhaps your business has entered a new chapter. Perhaps the product has become more valuable than the way it’s presented. Or perhaps you’re building something new that deserves to begin well.

Tell me what you’re creating, what’s happening now and what the work needs to make possible. I’ll read it personally and recommend the most useful next step.

Enquire

Full details of the process, current fees and what to expect are shared in my Working Together guide when you enquire.