Turning a world of possibilities into one perfectly considered brand.
Davina Biggins creates meticulously tailored journeys for discerning travellers. But her original identity and website — then named Travel by Davina — couldn’t fully communicate the intelligence, personal attention or quiet confidence behind her service.
Working with verbal identity specialist Clare Yarwood-White, I led a complete repositioning: transforming a growing travel consultancy into a refined personal brand ready for its next stage.
The luxury travel market presents an overwhelming world of destinations, hotels and experiences. Davina offers something more valuable: the discernment to understand each client, refine the possibilities and find the perfect fit.
Rather than competing through abundance, we positioned the brand around considered curation — turning complexity into calm, confident direction.
From a world of possibilities, to the perfect trip.
Luxury here is not defined by excess, but by the feeling of being understood. We built the brand around Davina’s discerning taste, rigorous thinking and genuine personal care.
Renaming Travel by Davina as Davina Biggins made the person behind the service its clearest point of difference.
Refined
Quiet confidence without extravagance or excess.
Intelligent
Meticulous research, trusted connections and an instinct for solving complex travel challenges.
Personal
Thoughtful relationships built through perception, patience and care.
The identity balances architectural precision with warmth. Straight and curved forms meet in a distinctive DB monogram that suggests windows, archways, portals and the first light of a new horizon.
A spacious wordmark, restrained typography and generous compositions create understated confidence: considered without appearing overworked.
I selected photographer Cecelina Tornberg for her natural, unforced approach to portraiture. I helped to define the location, wardrobe, mood and photographic style, then curated the final selection.
Used sparingly, the portraits create a reassuring personal connection while preserving the discretion of the service.
The identity extends across stationery, notecards, luggage tags, tote bags and apparel, translating quiet luxury into tactile, practical details.
Social assets and a tailored itinerary system carry the same consistency through the client journey — from first introduction to the finer details of each trip.
I designed and built a bespoke Squarespace website with the same calm consideration as Davina’s service.
Rather than presenting an exhaustive directory of destinations, the experience begins with the client: their needs, ambitions and the value of having every possibility intelligently refined. Anonymous travel stories demonstrate Davina’s expertise while preserving client discretion.
Even functional decisions reinforce the positioning: open calendar booking was deliberately avoided so every enquiry retains the personal, considered quality of the service.
I curated and edited stock footage into a cinematic homepage film and seamless supporting loops.
Landscapes, movement, food, culture and fleeting human moments create an immersive, sensory experience. Carefully paced motion adds atmosphere without disturbing the clarity and composure of the wider design.
Since launch, the identity has become a living system across Davina’s client experience, content and digital presence.
In 2026, she was named TTG New Luxury Travel Designer of the Year — independent recognition of the discovery-led, meticulous service the brand was designed to express.
I continue to steward the brand as her profile and offering grow.
“I still can’t quite believe the logo, the website, the brand is all mine! I thoroughly enjoyed the whole process of working with you and it’s been so wonderful to see how all the questions you asked, the sessions that we went through together, has fed into the finished product. Everything is so ‘me’ and what I wanted the brand to be, yet I would never have been able to articulate this at the start. Thank you for all your hard work, I’m absolutely delighted with what you’ve come up with and excited to take my brand to the next level.”
Davina Biggins — Travel Consultant
Clare Yarwood-White
Brand strategy, verbal identity and copywriting
Cecelina Tornberg
Portrait photography