Hannah Grace

Hannah’s books felt warm, candid and deeply personal, but her public presence needed to offer the same closeness without making her its visual centre. Meanwhile, a logo-led identity and dated website were struggling to contain an expanding catalogue, international editions and reader resources.

The opportunity was to create one recognisable author brand: personal without exposure, established without distance and flexible enough to hold many literary worlds.

The brand needed to balance qualities that could easily pull against one another: warmth and authority, accessibility and boundaries, playfulness and substance.

I distilled those tensions into three principles:

Assured
Established and authoritative, with clear boundaries around what Hannah shares.

Welcoming
Warm, inclusive worlds that invite readers in.

Playful
A light-hearted escape shaped by warmth, charm and wit.

The identity balances the stature of a bestselling author with the comfort readers find in her books. Paper white brings warmth; deep red adds confidence and substance; vivid pink introduces energy. Rounded display type feels friendly, while a clear serif supports longer reading.

The restrained wordmark can sit confidently alongside the distinct visual worlds created by different publishers without changing to match every release.

Without relying on conventional portraiture, the brand creates intimacy through smaller signs of authorship: a monogram, handwritten signatures, a “from the desk” mark, personal notecards and informal emoji cues.

These devices allow Hannah and her team to move between authoritative announcements and more intimate reader communications while remaining recognisably within one system.

The result feels authored without making Hannah herself the visual subject. Her presence is communicated through the traces she leaves behind.

I designed and built a mobile-first Squarespace experience that brings books, series, international editions, content warnings, purchasing routes and press resources into one coherent structure. A repeatable book template allows the catalogue to grow without redesigning the experience, while clear navigation keeps important information visible and easy to maintain.

Covers lift from the page as tactile objects, giving the digital experience more of the physical pleasure of books. Most of the site speaks about Hannah in the third person, preserving the stature and boundaries of an established author; first person is reserved for moments where a closer connection feels right.

Beyond the website, I created newsletter and social templates, notecards, stickers and a comprehensive brand library for Hannah’s team. Clear principles separate the parent brand from publisher-led campaigns while allowing them to sit comfortably together.

Since launching in 2025, the system has supported new books, international editions, press resources and reader communications — protecting Hannah’s privacy while giving her growing career a recognisable home.